Above is a copy of Tiger Direct’s print catalog we got in the snail mail here at Sewell Direct. Them and New Egg are probably our biggest competitors when it comes to connectivity and other products that Sewell Direct built its business on in the beginning.

Anyway, upon seeing the catalog my heart sank because I thought initially that Tiger Direct had bridged the Multi-Channeling marketing gap by putting add-to-cart buttons under every product in their print catalog. It was a brilliant idea, I thought. This way, they’d easily be able to track which conversions came from the print catalog which is something we haven’t figured out how to do with 100% accuracy. And then of course there are the advantages of the residual traffic for having 100s of direct links from a print catalog that will just sit on coffee tables and in waiting rooms around the world.

Imagine my relief when I tested the buttons and none of them worked. I pushed the buttons, and then walked over to my computer, checked my Tiger Direct shopping cart, and it is still empty. I also noticed that there are some select products without an add-to-cart button. It is unlike Tiger Direct to be so careless.

Thanks Sam.