I’m pleased to announce the winner of the Sherwin Williams Historical Logo Authorship Discovery Award (or the SWHLADA).

Just a refresher: I held an international contest to find out who came up with the brilliant Branding Tool of Sherwin Williams.

And the winner is: Jake Haglund.

The answer:

The logo was designed in 1890 by advertising manager george ford for a cleaning company he had an interest in. When that company dissolved he adapted it for sw. The logo was first used on packing slips in worcester, ma in 1905.

The SWHLADA award statue this year is the Xpad laptop cooler. You can read my scientific journal entry about how laptops are the key element of the Chinese Impotence Conspiracy.

The Xpad laptop cooler in a nutshell saves your posterity by shielding your fragile, heat sensitive scrotum from the heat of your laptop. (Women use it to keep their laps cool) It also helps heat escape from your laptop by slightly elevating it, creating heat passages on all four sides. This saves your laptop’s battery from overheating which causes permanent damage and is the leading cause of laptop batteries going bad. It also saves short term battery energy by preventing the need of your laptop’s fans to activate: the leading cause of short term battery energy loss. I’m using Xpad laptop cooler as I type this article. This year’s SWHLADA prize is sponsored by Sewell Direct.

Of Course…

This has nothing to do with the quality of Sherwin Williams paint. The Provo, UT location even provided us with sweet and free heavy-duty shelves. But I still do think its weird that SW hasn’t updated their branding imagery, no matter where you stand (whether its with Geneva Steel or Ralph Nader).